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Let’s start with a brief history of bobbleheads. 2015: A 1961-62 New York Yankees Oversized (14″) Promotional Nodder sold at auction by for $59,750. It was one of only two known in existence. According to John Brey of “The Nodder Exchange,” this was “the most desirable nodder in the hobby, bar none.” It’s a truth that endures regardless of your personal team affiliation, and it’s likely due to the fact that the Bronx Bombers claimed the World Championship during both potential years of production that the uniform was chosen. While five or fewer promotional nodders exist for each of the NFL teams of the era, only the Yankees model is believed to have been produced to represent our National Pastime. And today, just two of those are known to survive.

How are bobbleheads made? We begin with the head of the bobble head doll. The body is made of hollow plastic that is covered by felt cloth. On the head, a metal clasp is connected to the downward portion of the head to connect into the bobble head dog’s body. At the far end of the body is a bolt that acts as a weight for the head. When attached to the body, this allows for the bobble head to sway and bob around. Without the weighed bolt at the end, the bobble head would simply rise to the top of the body in a fixed position. Next up is the body of the bobble head doll. The body, which in this case is about 4″ (10.16cm) in length, is made of a hollow core like the head, but the mold is not enclosed in order to allow space for the head piece to attach to the body. To attach to the body, a small metal anchor is attached inside the upper portion of the body to allow the clasp from the head to rest in the center of the anchor. When the head is attached to the body, the bobble head bobs and glides with ease. The movement can be endless as long as the bobble head doll is in contact with motion to jostle the parts enough to cause movement.

In June 2012, the TBS talk show ‘Conan’ went to film in Chicago and produced one of the largest bobble head dolls ever documented. The Conan O’Brien Bobble Head stood at 16 feet tall! In 2016, there were many terrific MLB bobble head giveaways that focus on team mascots to legendary Dodgers broadcast Vin Scully. Both major league and minor league baseball heavily use bobble head doll promotions to drive attendance. For 2017, MLB teams plan no let down in the size and scope of bobble heads. Teams from the Mets with their Noah Syndergaard Thor themed bobble head to the Angels with three different Mike Trout bobble heads throughout the season aren’t letting up with promotions throughout the league each and every week.

In 1960, Major League Baseball decided to give away a series of papier-mache bobblehead dolls for each team with the same cherubic face and imported from Japan. That same year World Series was held and first bobblehead dollswere made specifically for players but they still had the same faces. The players that had bobbleheads made for them were Roberto Clemente, Mickey Mantle, Roger Maris, and Willie Mays. Beside of players, teams made and gave away as souvenirs bobblehead dolls in the shape of their team mascots. When material of making bobblehead dolls was changed from papier-mache to ceramic they were made in likeness of players of other sports too and of cartoon characters. The Beatles bobblehead set, which was made in the next decade is still a very valuable collectable. In time production and interest for bobblehead dolls again waned and by 1970s it almost disappeared completely.

Alexander Malcolm would become one of the largest bobblehead sellers and a key figure in the history of bobbleheads, producing 48-49 million of these sentimental nodding heads. But he did not know it at the time when he sat down at a business meeting with the San Franciscio Giants during the 1990s. He was just hoping to sell some sort of promotional item for them. When Malcolm asked what they were looking for, The San Francisco Giants replied, “bobbleheads”. Malcolm agreed to provide thousands of Willie Mays bobbleheads to the professional baseball organization to be passed out to their fans for free. Malcolm went to work, but did not know he could get away with using the traditional cartoonish boy bobblehead. Instead, he made a much more real version of Mays (although Mays would disagree). So, on May 9, 1999, to celebrate the anniversary of Candlestick Park, the last year the Giants would play at this stadium by the bay, 20,000 visitors each received the Willie Mays bobblehead. It was a success! The crowd loved the semi-life-like yet cartoonish novelty item. That one game made way for the bobblehead era revival. The next year, eight Major League Baseball teams had bobblehead giveaways. And Malcolm’s small business in the 1990s flourished into the global enterprise it is today.

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