Growth hacking is a relatively new term and it’s trending. Let’s see what’s all this fuss about.
For a Growth Agency, this focus on outcome over output will release the creatives in the studio to do their best work. They are not ‘just designing a new brochure’, they are contributing to the success of the client’s business. It gives the creative permission to think outside the box, to work collaboratively with other skills within the studio, to think about how their design affects the buyer’s journey, to challenge the received knowledge and produce something of value, rather than just another asset.
Outcome over output is a core operational value for Growth Agencies.
Here are some of the best of 2018:
GrowthRocks is a popular growth hacking agency based in Belgium. The company consists team of business consultants, website developers, and designers, marketing experts, and designers.
The Growth agency is a team of data-driven marketers that help companies grow fast.
Location: Antwerpen, Belgium
Growth Hacking, Growth Strategy, Marketing Automation, Lead Generation, Inbound Marketing, SEO, Conversion Rate optimization, LAnding page optimization, Content Marketing.
Bammboo is a full-fledged growth hacking agency that provides a wide range if growth hacking services. Bammboo implements a proven growth hacking process for their clients, while also focussing on improving skills, tools, and knowledge for their team.
CROmetrics is a growth agency that helps companies grow through strategic and data-driven experimentations. The team can quickly and effectively accelerate the growth of companies by employing data-driven marketing.
Up and coming media is a growth partner for startups and new age companies. The company claims to deliver 250% growth in 6 months.
You can see the full list of top 10 growth hacking agencies with even more detailed info.
Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business. A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Those who specialize in growth hacking use various types of marketing and product iterations to rapidly test persuasive copy, email marketing, SEO and viral strategies, among other tools and techniques, with a goal of increasing conversion rates and achieving rapid growth of the user base. It can also involve online community management and social media outreach or highly personalized outreach to news outlets to improve performance metrics such as driving customer acquisition and selling products.
To combat this lack of money and experience, growth hackers approach marketing with a focus on innovation, scalability, and user connectivity. Growth hacking does not, however, separate product design and product effectiveness from marketing. Growth hackers build the product’s potential growth, including user acquisition, on-boarding, monetization, retention, and virality, into the product itself. Fast Company used Twitter “Suggested Users List” as example: “This was Twitter’s real secret: It built marketing into the product rather than building infrastructure to do a lot of marketing.” However growth hacking isn’t always free. TechCrunch shared several nearly free growth hacks explaining that growth hacking is effective marketing and not mythical marketing pixie dust. As new tools(SaaS) come out specifically that focus on more advanced forms of Growth Hacking, more and more tools are being offered as free.