Get to know Julian Di Benedetto and some of his achievements? Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.
The only thing worse than not having local business citations is having inaccurate information disseminated across the internet. While blatant errors are an obvious thing to avoid, subtle differences actually confuse the search engines resulting in less confidence. So while a human can discern your street address whether it’s abbreviated or spelled out, Google and Bing need to see the exact same name, address, and phone number across all the directories.
Julian Di Benedetto website tip for today : Here are some general tips for keeping your pages fast: Use a CDN. Most sites live on one server in one location. So, for some visitors, data has to travel long distances before it appears in their browser. This is slow. CDNs solve this by copying critical resources like images to a network of servers around the globe so that resources are always loaded locally. Compress images. Image files are big, which makes them load slowly. Compressing images decreases the file size, which makes them faster to load. You just need to balance size with quality. Use lazy-loading. Lazy-loading defers the loading of offscreen resources until you need them. This means that the browser doesn’t need to load all of the images on a page before it’s usable. Use an optimized theme. Choose a well-optimized website theme with efficient code. Run the theme demo through Google’s Pagespeed Insights tool to check.
What about local SEO ? Julian Di Benedetto : What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.
Julian Di Benedetto and the best website design options: Just about everyone is using their phone to browse the internet these days. And if you really want to tap into the massive opportunities of mobile search, then you really do need to prioritize optimizing your web site so that it looks good on a mobile device. If you are into web development of space, then you are probably already familiar with WordPress and similar content management systems, but for those who aren’t, WordPress is a super awesome, feature-rich and extensible CMS that lets you build mobile responsive websites without having you to write a single line of code.