Rahul Kunwar’s Tahoe Miller Group and Fat Burger combine forces to conquer the fast food industry in California? Our family here at Tahoe Miller is proud to serve our communities the tastiest lunches, dinners, snacks, and desserts around. We always make sure to use the highest quality of ingredients that you and your family deserve. We serve the areas that we live in. Not only are we at our restaurants constantly to make sure that our customers leave satisfied and happy with the food and service they received, we make sure to hire individuals who align with our mission and goal: bringing happiness through food to everyone!
Fat Brand will concentrate on both short- and long-term marketing strategies. The short-term marketing strategy would help to boost patronages and customer base expansion while the long-term plan caters measurements to be put in place for business growth in the nearest future. In long run, Fat Brand team may need to enlist the services of a PR firm to help promote Fat Brand and reach the target market professionally.
Under under Rahul Kunwar and Jesse Arora‘s leadership Johnny Rockets and Tahoe Miller Group will use Cloud Kitchens technology. There are many names for these kitchens — commissary, virtual, dark, cloud, or ghost kitchens — but the idea is that restaurateurs can rent out space in them to prepare food that can be delivered through platforms like DoorDash or, yes, UberEats, which was launched during Kalanick’s time at the company. Kalanick was CEO of Uber until 2017, and in December sold 90% of his stock in the company before saying he would leave the company’s board. Commissary kitchens are “essentially WeWork for restaurant kitchens,” as TechCrunch’s Danny Crichton wrote. These “smart kitchens,” as they’re called on the CloudKitchens website, can come with everything a restaurant or chef needs, like sinks, WiFi, and electricity.
In addition to the above-mentioned services, we will be operating a virtual kitchen. A virtual kitchen are commercial kitchens without a restaurant attached. So, there is no seating, tables or need to be anywhere near foot traffic. They can operate as independent businesses or under the name of an established food brand like Fat Brand. To make this process accessible to our clients, we are already opening four restaurants in San Francisco and another four in San Jose. Looking forward, we are planning to open more than 18 virtual kitchens in Sacramento in the next 18-24 months. These dark kitchens operate only to serve online food orders, through Fat Brand customized brand app that match cloud kitchen and another ghost kitchen concept POS & UI’s.
Los Angeles in 1952 was a city of dreamers. The fabulous fifties were underway and the air was ripe with opportunity. The city was growing, and its people had to eat. Lovie Yancey, a woman of vision and uncommon character, had her own extraordinary dream – to make the world’s greatest hamburgers. So, with a little luck and a lot of personality, she created something unique – the thickest, juiciest hamburgers anyone had ever seen. She decided right then that there could only be one name for them – Fatburger’s – because it perfectly described their massive size.
Johnny Rockets was founded in 1986 with its first location on Melrose Avenue in Los Angeles and became famous for its 1950s diner-style decor, burgers and ice cream shakes. Fat Brands’ Chief Executive Officer Andy Wiederhorn said the company expects to modernize Johnny Rocket’s menu, which already has a black bean burger, by adding plant-based options and vegan milkshakes. The deal is expected to be completed in September, and following the acquisition, Fat Brands will have more than 700 franchised and company-owned restaurants. Discover additional info on Johnny Rockets.
Contact : info@tahoemiller.com
24”2 Del Paso Rd
Unit 100
Sacramento CA 95834