Additional marketing reach from explainer videos? Few marketing pieces can truly be compelling without forming some sort of connection between the content and the viewer. The good news is that the right piece of animation can help you build such a relationship! We already touched upon characterization and how representation is a great way to engage your target audience. But it actually goes beyond just that. Marketing cartoons can help you illustrate your audiences’ problems in ways they can instantly relate to and get them emotionally attached to the actions, challenges, and experiences being portrayed in the piece. If Hollywood has taught us anything, it is that lively animated situations paired with eye-catching visuals can have powerful, sudden effects on an audience. Not only capturing our attention but submerging us into the action and getting us invested in the outcome. An animated cartoon that reflects your audience’s own challenges are likely to stick in their minds long after they stop watching and keep resonating with them as they look for a solution.
Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video. How to make an explainer video? Writing a script : Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first. After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.
But the rise of 2D animation as a marketing strategy is a result of more than just its various applications. These videos drive engagement, website traffic, and more conversions – giving brands an ROI that makes investing in 2D animation an excellent business decision. According to Oberlo, 88% of video marketers are satisfied with the ROI of their video marketing strategy and come in 2022. It is predicted that 82% of all consumer internet traffic will come from videos. Based on these statistics, the future of businesses in the digital eco-system looks to be in favor of 2D animation and video-based marketing. See even more information at 2d animation.
Brand videos serve to introduce your brand to consumers who may not be familiar with your company. Product videos fulfill a similar purpose but go deeper into explaining a certain product or product feature. As such, this format is more top-of-funnel and serves to create greater interest in your brand. Animated videos can be used to put a creative spin on your brand or concept. In the climate of COVID-19, this can also be a practical consideration to replace physical actors. Who this video is for: Potential clients looking to discover new brands or existing clients looking to learn about new features.
The goofy characters and blocky animation style are a perfect combination with the cheerful music and on-screen text with helpful hints for Irish tourists visiting Canada. Even as simple as it appears, once you’ve watched this clip you’ll never forget its message! Even though some clips are used as educational videos or training tutorials, the highest-converting clips are always animated videos, including promos and demos. Even though non-scientists can barely understand its technical concepts, the on-screen action is still compelling enough to hold a child’s attention for several minutes – That’s a winning characteristic to plan ahead for in your own videos. Discover more information at #2d animation.