Covid impact on digital transformation? Don’t fight human nature! Or at least, don’t kid yourself that waging such a fight will be effective to any extent. CRMs hold the promise of maximizing collaboration across an enterprise and putting the knowledge of the entire firm at the fingertips of each and every salesperson working there; they can be a key component of Monetizing IT…! Of course, there are critical responsibilities for IT staff and vendors in making a CRM launch successful… But to fully realize the vision and potential of a CRM, a company’s senior leadership must do its part to set the stage and nurture a culture in which the team will WANT to operate in a way that a CRM can empower.
A key part successful digital transformation is assessing the needs and opportunities of organizations to ensure that the chosen strategy is the optimal path. Executives are justified in concerns about change, but with the pace of innovation being what it is in today’s economy, doing nothing is often actually more risky in many industries. Concerns about information security are legitimate, of course, but those countermeasures are table stakes in their own right, and many approaches to Digitalization do not raise security risks. Discover extra details at IT strategy insights for small business.
A trick any CEO should know about cybersecurity: According to most cybersecurity surveys, over 60% of all data breaches originate from unauthorized access from one of your current or former employees, or third-party suppliers. It is vital that CEOs establish the appropriate cybersecurity “tone at the top” for their respective organization, regarding the importance of information security and how cybersecurity is everyone’s shared responsibility in a truly digital world. Establishing an organizational “culture of cybersecurity” has proven to be one of the best defenses against cyber adversaries. It is the people, not the technology, which can either be an organization’s greatest defense, or its weakest link against a cyber-attack.
Every business should want to have an IT consultant! Some technical issues or crisis may be too overwhelming for an internal IT department to solve. Sometimes, hackers breach the systems in a way that internal experts cannot reverse or contain the damage. Natural disasters such as floods or fires may affect technology in a way that only experts can resolve. In such cases, a business cannot avoid hiring experts to restore normalcy and prevent a similar crisis in the future. Discover extra info on data nuggets of gold.
We target our services at midsize companies. If you’re a company of this size (< $5B in annual sales), you will not likely see engagement with senior consultants or receive quality staff assigned from one of the Big 4 or Big 3. For each engagement we seek the best consultant match based on the client’s situational needs and the consultant’s industry and leadership expertise. If this approach intrigues you, please contact us to setup an initial conversation.
This is not the main driving problem though. The top CRM systems (Salesforce, Dynamics, SAP, Oracle) have been designed with sales input, design thinking and user experience experts coming out their ears. I find several of the top systems really elegant in their combination of simplicity and power. It’s hard to imagine these systems being much simpler while still achieving their intended goal. Neither is the tech IQ of sales staff the major problem. Never before have salespeople had the level of technical skill that today’s sales professionals possess. Discover additional info on Innovation Vista.