A little history of watches and some advices for purchasing the perfect watch. Prospex LX SNR031, 44.8mm black super-hard coated titanium case, black silicone strap. Japan’s foremost watchmaker started as a jewellery shop in 19th-century Ginza, specialising in clocks. Now it’s famous for making outstanding watches at every price point, using entirely in-house processes, right down to concocting lubricating oils. Its new Prospex LX line is a three-part sports watch range encompassing land, air and sea, nodding to its Professional Diver’s watch from 1968; a fan favourite. Combining heritage looks with modern build methods, the Prospex LX SNR031 dive watch is a collaboration with the industrial supercar designer Ken Okuyama, noted for his work with Ferrari. Technical notes include a substantial 44.8mm case, a 5R spring drive movement, a 72-hour power reserve, water resistance to 300m and a titanium case that’s been “Zaratsu” (blade) polished, achieving that mirrored finish — just look at the light dance off it.
Let’s move on to the under 1000 USD category. If you just wanted to spend $70 or so on a good-looking quartz watch, you could do a lot worse than the Nokia Steel (formerly the Withings Activité). But this being a “hybrid” smartwatch, you get more than just the time of day. The watch connects to your phone via Bluetooth to give you simple sleep and fitness tracking info that, while not super-comprehensive, is helpful in tracking and motivating healthy behavior. Braun’s minimalist aesthetic is perfect for someone looking for a wardrobe accoutrement rather than a showpiece. What’s more, graphic elements like the yellow seconds hand and austere font are sure to call to mind the brand’s legacy of Bauhaus-inspired product design.
Certina, founded in Grenchen, Switzerland in 1888, has always been a rather low-key brand. You may not know, but they were innovators in shock protection and water resistance, which is nearly weapons-grade on this watch. The rotating ceramic diving bezel on this 41mm beauty, usually a hallmark of much more expensive pieces, is scratch resistant and nearly indestructible, and the handsome strap features a deployment clasp. Shinola watches, assembled in Detroit, have sparked a renaissance in the Motor City and for American watch brands in general. One of their latest editions of their most popular design, the Runwell, is a subtle version of what can be a busy style. This is destined to become a classic design that will no doubt age well with it’s stainless steel case and durable leather strap. With a clean ivory-colored face and luminous hands, wearing this watch makes a statement that you value good design, but don’t need an overly expensive timepiece to speak for you.
WatchNerd was born from a desire of a group of watch nerds to educate and connect with fellow watch lovers. Tired of seeing watch enthusiasts make buying mistakes, and frustrated by the lack of an easy way to research watches, they saw an opportunity to create an ultimate resource for their community. Our mission is to help watch lovers make the most informed decision possible, saving them unnecessary mistakes, time, and effort in their search for their perfect watch. No hidden agendas, no tricks up their sleeves — just a genuine desire to serve, educate, and connect with the community we belong to and love. Read extra details on Watch Blog.