The climb of a financial and real estate operations professional : Leonard Ross

Who is Leonard Ross and some of his financial and real estate operations research? Leonard Ross is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.

Developers typically favour private equity funding over bank loans for a number of reasons. Private companies are more flexible and the amount of paperwork required for a loan is much less. While private lenders charge a higher rate of interest than banks, the conditions to be met to secure the loan are fewer. Since it is easier to obtain funds, many developers prefer this option since it ensures that the project can keep progressing. Borrowing money to fund your business comes with its own set of challenges, especially if you’re new to the world of property development. Here are a few ways of overcoming these and getting the financial aid you need.

Leonard Ross NZ financial and real estate operations guides: The most vital part of running a successful property development business is finding buyers. All the many aspects of real estate development — from buying land to marketing your building — are meaningless if you cannot sell your property at the right time. While it all begins with purchasing the land or an unrenovated building at the right price, you will only be able to see profits once you start selling consistently. Unfortunately, this can be more challenging than it sounds. It can take weeks and even months to find a buyer for a property. When this happens, you’ll be left fielding questions from various stakeholders regarding how you plan to make the sale. Here are some ways to generate interest and sell your property as quickly as possible. Leonard Ross is an established property developer in Auckland, New Zealand.

While using videos to showcase a property is not a new strategy, many marketers underutilize this marketing avenue. Online video tours are a great way to show potential buyers the development and will help them get a feel of the space. Photos cannot do the same justice to the interiors of a home that high-definition videography can. Videos are also retained longer in people’s minds since they are more likely to consume this type of content thoroughly, as opposed to just skimming through it. Making your website more video centric could be the key to creating better engagement with your audience. Consumer tastes are changing, and purchasing a property is no longer about opting for the most practical choice. Buyers, particularly first time homeowners, often have their dreams tied to the property they are looking to purchase. It is a gateway to a better life and the fulfillment of a lifelong ambition. So it’s important to consider this when thinking about the branding of your development.