High quality school admission consulting help by Jose Flores Manhattanville? Consulting Engagements: Union University: Originated and implemented a training course to empower admissions counselors in their delegated territories, generating greater opportunities for enrollment. Developed a personalized communication strategy for prospective students and parents. Pine Manor College: Recruited by the Board of Trustees to support recruitment as well as develop an enrollment plan for both domestic and international students; efforts led to an increase in enrollment by 300 students. Redeemer University: Appointed by a Canadian Christian School to enhance marketing through automation while utilizing their existing CRM. Read even more info at https://www.pinterest.com/floresj0345/.
Enrollment managers are also talking about International students. Unfortunately for Enrollment managers, the international student markets were affected by COVID-19 restrictions and current geopolitical issues. China was the country that sent the most international students to the United States. The U.S. government only issued 50% of Visas to Chinese students this year. According to Opendoor, the percentage of Chinese students attending U.S. Colleges and Universities has declined by 14.8% from 2019 to 2021. Many Colleges and Universities were dependent on Chinese students’ enrollment. I’ve spoken to universities that, during the same period, had over 90% of mainland Chinese students attending specific programs. Today, the international student market has shifted to opportunities in India, South Korea, and Saudi Arabia. Again, this is a sign that financial investment needs to be in place to work and recruit a new crop of students from different countries.
Jose Flores Manhattanville talking about student systems: Data analysis can lead universities to deploy target marketing. In April 2017, I wrote an article on LinkedIn alerting colleges and universities to embrace techniques that most appeal to this new generation of students. A generation of students that have access to the internet 24/7 and they prefer that access be mobile. This change is forcing colleges and universities to develop clean digital footprints, which include being visible and active on Facebook, Instagram, YouTube, Snapchat, and now TikTok. Although immersed in the online world this generation demands individual attention, which has become a difficult task to manage in environments where there are large numbers of students. Today, leveraging workflow and technology gives colleges and universities an edge in making a student experience personal when they visit the campus.
Many traditional colleges are missing key components for non-traditional students and are not fulfilling specific market demands. Recently, I analyzed IPEDs enrollment data for full-time undergraduate students enrolled in the state of New York. This data analysis suggested that there were 764,826 students enrolled in the colleges and universities in New York for fall 2018. The for-profit institutions owned a 5% market share that represented 37,949 students. That meant that these are 37,949 students that chose a non-traditional education path that more aligned to their current academic and career needs instead of choosing a traditional college or university. I dug deeper into this idea and selected two schools (1 for-profit and 1 not-for-profit) that were in the same geographical location, only a few miles apart, in New York State. I chose a major that was being offered in both schools – business. The results were astonishing. If the traditional institution offered business programs in the same way the non-traditional institution did and it was able to attract the students to attend the institution with a smarter strategy, then it would essentially double its total enrollment nearly overnight. There is room to develop academic programming that is useful and attainable to a non-traditional population.
Manhattanville’s Jose Flores talking about college financial aid: For example, Yale University, which awarded an average of $56,630 to international undergraduates who received aid in 2013-2014, accepted only 6.9 percent of applicants in 2013. Amherst College, which awarded international students $55,121 on average, had an acceptance rate of 14.3 percent. Below are the 10 colleges and universities that offered the most financial aid to international students during the 2013-2014 school year. U.S. News only considered schools that awarded financial aid to 50 international students or more. Unranked colleges, which did not submit enough data for U.S. News to calculate a ranking, were not considered for this report.
Throughout my career I have made it a point to be at the cutting edge of enrollment management. Enrollment management has changed dramatically in the 29 years I worked in the field. My 29-year track has taken me to work with over 100 colleges and universities throughout the country. Students can now apply to more universities than ever before. The simplicity of the college application process has led universities to declining yields. My career took flight after 1995, where I led a college that was on the Education Department’s Colleges that Failed the Financial-Responsibility Test to increase enrollment and tuition net revenue. See even more info at Jose Flores.