Category: Marketing

Most startups wait too long before bringing on an operational leader due to the lack of clarity around the role. So start crafting a job description for a COO well before you need to hire one. This will also kick-off a process of self-examination for any CEO, says Etsy COO Linda Kozlowski. She suggests a Self-Awareness 301 assessment and points to the seven profiles of operational leaders to customize the optimal CEO/COO pairing. When is best to get started defining — and filling — the COO position? As a rule of thumb, if you’re building a physical product you should hire a COO immediately. Digital startups can wait until after product-market-fit. While each pairing will be based on the CEO, stage of your company, and composition of the executive team, Kozlowski outlines five non-negotiable traits all COOs must have: trust, proven execution, control of ego, chemistry with CEO, and versatility.

Looking at the history of startups, it is often clear that most businesses will fail within the first 18 months. The reason behind the same is that people don’t know how hard it is to become a successful entrepreneur. No one can promise that your business will definitely bloom, but with these considerations, your journey will become smooth towards the success. More information can be read at Online business research.

Before you launch your business make sure you have some money: make savings, borrow from family and friends or approach potential investors. Make a financial back-up plan. Learn how to make a budget for your business. Do not expect that once you start your business to receive financing from a bank, because generally they are reluctant to finance start-ups. Consider using a financing program for new businesses such as the START Program. You, as an entrepreneur, are the best marketing agent for your business, so everything you do and communicate must inspire professionalism. This means that everything from clothing and attitude to business cards and behavior must be impeccable and give potential customers and collaborators confidence.

Truly listen and empathize with your clients. Everyone is so interested in getting their own personal message across, that no one pauses for a moment to actually listen and hear the root of the problem or pain. Believe in listening 80% of the time, clarifying 10% of the time, and responding wholeheartedly and intentionally, is the remaining 10% of the time. – Stephynie Malik, ChiqueSpeak Source: https://theentrepreneurresearch.com/.

Searching for Tricks on start-up consulting ? When working on your design, it’s important to remember that the final phases of the design process can take up the majority of your time and effort. Getting the product from nearly-done to fully complete might only be 10% of the design, but it can take 50% of your energy. But this investment of time and energy in the late game is worth it. These are the details that make the difference between an okay product and an exceptional one. This is where you work out the critical details and put on the finishing touches that will set your product apart from the competition — from the work of designers who didn’t go the extra mile at the end.

Entrepreneur Brian Dean recommends to Business.com that product developers apply the skyscraper technique. Dean advises entrepreneurs to evaluate their competitors and identify their best products. Then go back to your product and see how you can make it better than theirs. Does it do something extra? Does it fill more needs than your competitor’s product can? If not, keep working at it. To release a product someone else is already selling and marketing well is a never-ending, uphill battle. You have to improve on that idea and offer consumers not only another option, but a better option. Don’t stick to the status quo. Instead, remember the sky is the limit. See more details on Product design and development.

Take the time to map out an overall brand strategy before thinking about design, look, feel, voice or any specific elements. As an entrepreneur eager to turn your idea into dollars, it’s tempting to jump right into “the fun part” of branding – designing a logo or signage, picking colors, creating a website, etc. But that’s a mistake if you haven’t done the legwork of defining your brand strategy – i.e. what you stand for (mission, core values), your point(s) of differentiation and market positioning, and your target customers. Answering these questions will help you create a blueprint from which all of the individual brand identity elements will flow much more easily.

Start-Up tip of the day : Pick a good name: “Good” can be a subjective qualifier, so you should try making your decision based on what your target audience would enjoy. Serve your customer, not yourself: While you should rightfully feel ownership of your startup, remember that ultimately it’s there to serve your customer and not you—vanity projects won’t last long. Keep the customer in mind with every decision you make, and you’ll build a product or service they can get excited about. Source: https://www.petermanfirm.com/.

You want to grow your Youtube channel or to raise the views of your videos and you don’t know how? Here are a few advices about how to acquire more Youtube viewers and subscribers.

The whole point of titles is to be descriptive, yet concise. That’s not the case with video descriptions. You can use them to provide additional information about your videos and engage the users to comment and/or check out other videos on your channel. Another way to improve the ranking of your videos is to use YouTube video tags. The whole point of tags is to explain what the content of your video is all about. Keyword-rich tags will provide the search algorithm with all the necessary information. The best thing about this is that using tags is pretty simple. All you got to do is type in the keywords exactly as they are.

Learn from YouTube Analytics: They key to success with any marketing effort is to test, track, and make adjustments to your strategy as you learn what works best. YouTube analytics will tell you which videos perform best, how engaged your viewers are, and even the demographics of the audience. This information can help you hone your strategy to do more of what works and less of what doesn’t, while tweaking your tone and style to better speak to the audience that is already connecting with your content. We get into more detail on how to use YouTube Analytics in our post on YouTube marketing. See extra details at Free YouTube views.

Study the first results in Google and YouTube: Identifying the first place in YouTube and Google has a certain reason. By studying position 1, you can see what the characteristics of the clip are. That result is placed in the first position because it is relevant. If it wasn’t relevant then it wouldn’t have gotten there. Notice what features the first result contains: the length of the video. Longer clips have a clear priority over shorter ones. Strive to design a longer clip. Optimization quality: The optimization quality represents how well a specific page is optimized internally. Notice where the keyword is present: in the title of the clip, in the first words of the description of the clip, in meta keywords. Poor titles are usually irrelevant, short and do not contain the keyword. Essential is to learn how to texture your own titles. The first thing that causes someone to click on your video is the title.

How to increase your Youtube channel subscriber count, this is a popular topic amongst Youtube content creators. Based on your video plan begin to writing your video script. Try to keep the language relatable and appealing to your audience. If your video is a beginners guide don’t use too many technical terms. If you are making an in-depth YouTube video make sure to include terms that are specific to the industry to build trust with your viewers. Don’t create a long script if your storyboard is short as it will mean a lot of lingering on screens that will not make for a good viewing experience. YouTube isn’t just a video search engine. It’s also a social network. So to get more views on YouTube, you need to use it like other social networks. In other words, it isn’t enough to just regularly share videos, you also need to actively engage your audience.

Choose a good thumbnail. If you allow YouTube to automatically choose your thumbnail, it probably won’t be very interesting. Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling, and upload it in your video settings. However the the fastest procedure is to buy subscribers from a marketing company, that can advertise your channel to a larger audience.

YouTube behavioral analytics provide you with a lot of actionable insights and metrics to inform every decision you make to increase your video views. Create End Screens: End screens serve the unique function of doing a little bit of everything at the end of your video. It’s a chance to provide users who enjoyed your content with all the relevant information regarding your channel, other playlists, recommended videos, and your verified website. Adding Youtube Video Endscreens: Whether you’re gaining more subscribers or linking to your other videos, both optimization features directly or indirectly to boost your YouTube views. To add end-screens, go to your Video Manager, click edit on the video you want to add to, and click End Screens & Annotations. From there you’ll be able to add the additional features.

Focus on the trending topics, This is a great way to attract more views to your videos on YouTube. Make videos on the content which is already viral. I am not saying that copy it from someone. What I am trying to say is that create content that can be linked to your brand. So you need to be really clever with the theme. For example, if you are a bike manufacturer and looking to make a video on Independence Day, then you need to connect independence with your brand so that you will get more views for your unique content. This is the job of your marketing team to create content. Create End screens: It is really important to have end screens to your videos. YouTubers know what importance the “End Screens” hold in their lives. Those last 5-20 seconds are very crucial where the YouTubers can add that extra piece of information to promote their content or the channel or website. So basically, we can say that End screens are a kind of lifeline for the YouTubers and the best part is that, it is mobile friendly, which means, it becomes simple for the viewer to take the next move before the video ends and thus, this end screen keeps the viewer go with the flow!

Expand your search net with Pinterest: Most of your subscribers will discover your channel by either searching in Google or via YouTube’s search bar. Pinterest is also a visual search engine, making it a perfect match for your YouTube strategy. Not every business or brand is right for Pinterest. To determine whether your customers live on Pinterest download our helpful audience worksheet. Hire a designer to turn a few of your best YouTube videos into Pinterest-friendly images. For example, if you run a YouTube cooking channel, you might have a Pinterest visual that offers tips for proper knife techniques or quick tips about baking. On each visual asset, link to your YouTube channel and tell people they can watch the full video there. Collect these graphics and create an SEO-focused Pinterest collection. For example, you could turn your topic-focused playlist into a Pinterest collection. Target a high-volume keyword with your Pinterest collection—such as “Healthy summer recipes” or “Photography 101 tutorial.” Consider investing some budget in Pinterest ads. They are quite effective and will help boost your visibility. This is optional as people will naturally discover your Pinterest collections via search. Source: https://subsshop.com/.