Category: Marketing

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Chatbots will continue to be an important part of digital marketing in 2020. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work. Many brands already use chatbot technology, including rideshare brand Lyft. You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks. See more details at Search Engine Optimization Pittsburgh.

We can expect that Instagram ad spend continues to increase in line with increased usage and better advertising options on the platform. This shift in ad spend is indicated by a Merkle report of their clients’ investments that showed that while Facebook ad spend grew 40 percent year over year in Q2 2018, ad spend on Instagram jumped 177 percent during the same time period. Within Facebook, increased use of Messenger is an opportunity. The latest statistics from Facebook show the importance of Messenger: with 1.3 billion people use Messenger every month; 8 billion messages exchanged between people and businesses every month and 78% of people with smartphones using messaging every month. As well as targeted sponsored ads, use of Messenger for conversations is a major trend. Nike has one of the most advanced commercial chat applications and well used implementations I have seen that is worth checking out.

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In July of 2018, Google rolled out its “PageSpeed” update. This is just one in a long line of search algorithm updates that have kept digital marketers on their toes. For example, Google now understands user intent better than ever before. Its algorithms can input the user’s context, such as the user’s location, search history, and other information, into the search equation. That’s why when you search, “Chinese restaurants” in New York, you don’t get a list of every Chinese restaurant in the United States. With the latest update, Google says it will prioritize fast-loading websites over slow-loading ones when ranking them in search results. Small businesses are particularly vulnerable to this change. They may host their websites in shared server environments that have limited resources. They don’t have the same web development resources that the big guys do, either. One 2016 survey found that only 21% of small businesses planned on improving their website’s performance that year. In addition to Google’s updated algorithms, the way people search has also changed. More people are using mobile phones to search than ever before. For many people, their smartphone is their most important tool for getting online. Local search and image search have also become important factors for marketers to consider. 30% of all mobile searches are related to location and 46% of all Google searches are local. Businesses that cater to a local customer base should focus extensively on their local SEO strategy in 2019. According to one 2017 report, 27% of all searches across the 10 major search sites were for images.

Successful social media campaign begins with an audit to determine the social landscape. How prominent is our presence in social media. What is our competitor working upon. The latest industry trends. Where do the opportunities lie? Alongside profiling your audience and determining how they behave. This is used to develop an sounding social media strategy to deliver results. Cause posting on social media is an easy task but getting the results requires stream-lining of multiple activities. Determine and set the optimal path to reach your potential audience targeting the what, when, where growing your fan base steadily by engaging them and converting them into potential leads. Find extra details at Top Digital Marketing Agencies In India.

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs. For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. The robots can read license plates, report suspicious activity, and collect data to report to their owners.” You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard’s wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

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Here are a few Amazon marketing recommendations to improve your income while selling on this online platforms. We will also talk how established eBay accounts create more revenues by simply using the trust factor that comes with account age and account good reviews.

Have Large Product Images: Images are crucial for selling products to online buyers. A description is incomplete without a good picture. Amazon has strict rules for images like every image should be at least 1006 pixels in size. Also, the main images should have a plain white background of the image. A genuine and large size product image create trust and help buyers to zoom in the details efficiently. Your product can be sold only if its image matches the details mentioned in the information given in the product description.

Google Shopping: You sure have some plans for your business to include Google shopping in it. But are you really utilizing its potential to the fullest? Studies by Forrester have revealed that retailers spend 6% on Google Product Listing Ads (PLA’s), and the number of PLA’s listed has increased by 71%. This is due to the boom in visual commerce. Sites like Pinterest have a huge user-base and are growing in popularity. Similarly, Google shopping uses the concept of visual commerce as well attracting visually motivates shoppers.

It is best to establish yourself as a seller first before trying to sell any of these items. Also, if you sell a designer item on eBay and it is a fake (such as a handbag or other designer clothing item) you can be suspended on the first instance. Don’t let greed drive your eBay selling motivation. Slow and steady wins the race. Learn more ways to protect yourself from eBay scams here. Get the Right Supplies: You do not need a lot of expensive equipment to sell on eBay, although the internet will have you believe otherwise. Veteran sellers have done just fine since 1996 with just the basics — before the “after eBay market” appeared with a plethora of listing tools, photography equipment, photo editing apps, and research tools.

Craft Your Title Carefully. Once you’ve decided what keywords to use, don’t just string them all together at random. You need to include keywords so that search algorithms can find your listing, but you also need to create a title that human beings will want to click on. To do that, put your keywords together in a way that flows naturally. “New Xbox 360 Video Game Console System Controllers” sounds much better than “Xbox 360 Controllers Console System Video Game New.”

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Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion: Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2020: 70% of consumers say that they have shared a brand’s video, 72% of businesses say that video has improved their conversion rate, 52% of consumers say that watching product videos makes them more confident in online purchase decisions, 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. Video is by far the most popular way customers want to learn about new products.

Creating mobile responsive website designs for the dominant use of smartphones is now old news. We see future innovation in digital experience in the areas of speed and personalization and conversational user interfaces based on improved insight. I’ll illustrate this with a couple of examples. Google has long proclaimed the importance of download speed and despite the widespread use of RWD, performance Google’s benchmarks shows that many businesses are falling short of the required speeds. Using technologies like Accelerated Mobile Pages (AMPs) and Progressive Web Apps (PWAs) which we introduced in last years webinar on trends have seen many successful examples implemented this year.

Omnichannel is particularly important for consumer-facing businesses. That’s because 70% of consumers use three channels or more to research a purchase. An omnichannel strategy is your company’s best way to build a one-of-a-kind customer experience for your customers. Take Bank of America, for example: Omnichannel Marketing for digital marketing trends 2019 With the free BofA smartphone app, customers can do all their banking on the go. The virtual assistant “Erica” can even answer customer questions and help customers make financial decisions. Bank of America serves up helpful content to existing customers through email, their app, and their website. They also send new product offerings through direct mail and through their app. Omnichannel isn’t just important for generating new business. It’s a necessary strategy for building a positive customer experience that increases your customer retention rates. According to the Aberdeen Group, companies with a strong omnichannel marketing strategy have seen a 9.5% year-on-year increase in their annual revenue and retained an average of 89% of their customers.

At Trigacy, with our digital marketing services, we generate results. When it comes to business, there’s no use of building a ‘Taj-Mahal’ if you can’t make money from it, at least in the long term. Hence, we focus on the features which can generate results. Let it be more sales, more website traffic or branding; we always want to see the graph going up. And that’s what you should expect from the ‘Trigacy- results.’ Because at the end of the day it’s not about quantity but quality! Your website is the most valuable asset you have in attracting new customers and delighting them. We build plans that target, engage, score, and analyse the activity in your market. Trigacy offers a complete range of digital marketing services like SEM, SEO, Graphic Design, Video Animation, Content Writing, etc. Read extra info at https://www.trigacy.com/.