Category: Marketing

Social media brand marketing strategies by Eden Gelt right now: SEO Must Do’s Before Posting: Before posting your video, make sure it’s visible in online searches. Search engines like Google still index based on text so make sure your video title, tags, transcription and/or description has keywords. This way when a prospect searches for your topic, your video can be found. If you’re tech savvy, submit a sitemap to Google – this tells search engines what your video is about and helps you get found. Change the title of your video slightly for each platform so you don’t poach your own search results. Now that you have your first video and some strategies for exposure, start posting and be consistent. Looking forward to seeing your business in the digital world! Find extra information on Edan Gelt.

Also, by analyzing your company’s data, this gives you the ability to see if your links are working. If you notice your phone number has been clicked on a high number of times but don’t feel like your phone is actually ringing as much as it says, you can click it yourself to see where it’s taking you. This gives you the ability to triple check to make sure what you input is accurate and working effectively. We know customer reviews are important for your business’s reputation and your businesses visibility. You have the power to maximize your business profile at your fingertips. Promote your business, don’t be afraid to ask for reviews and have that real time engagement with your customers. They hold the power to increase your company’s awareness and increase your business.

Network: This is the easiest and most effective way to market on a dime. Learn how to mix and mingle at work events, conferences, virtual calls, lines at a coffee shop even your kid’s school functions. Traditional old-fashioned networking can go a long way to getting your name out there. When you put a face behind the business or brand it goes a long way. Challenge yourself – try to introduce yourself and your brand to at least 3 new people a week.

How To Improve Your Brand Communication Strategy On Social Media? Social media plays a huge role in the lives of consumers. It has been estimated that 2.62 billion people worldwide use at least one social media platform and the average time spent amounted to 135 minutes per day. According to Forbes, personal branding is now more important than ever and, if managed effectively, will give you an edge over your competition and allow you to build trust with potential clients. Brand communication is therefore key to creating a solid and trustworthy image. See even more details at Eden Gelt.

Real Estate agent? Take your clients on a virtual ride with you through the streets of a neighborhood and talk about why you’re the area expert. You can touch on school district borders, housing market stats, or even the current night-life. Virtual open-houses have become highly popular during the pandemic so show your clients a listing. You can even have your clients play a game of car-pool karaoke on your next showing and let your playful personality shine through. Testimonials live from clients would also be a great feature.

Law of Reciprocity: In a book written by renowned professor and author Robert Cialdini, Influence: The Psychology of Persuasion, the “rule of reciprocation” states that if someone gives us something, we feel obligated to give something back. It is an inert tendency in humans to feel compelled to reciprocate when given a gift (whether it is a gift, act of kindness or unexpected free item). This means when we give something of value away free, our core consumer should give us something in return. This may equate to future business, a referral or brand loyalty.

Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.

Creating a Google My Business (GMB) listing is the first and most important step to local search success. GMB offers the strongest brand impact for businesses or individuals seeking exposure locally. In fact, approximately 90% of organic searches come from Google and it complements a brand’s existing website, shows in search results and maps, and communicates with third-party platforms using Google Maps API. Read more details at Eden Gelt.

These are examples that have an obvious mechanism toward the building of trust. Consumers have long memories and acts like this will serve these companies well for years to come. But, there are more subtle examples. In the Philippines, the CEO of the McDonald’s operation in that country created a video. This video details the safety measures McDonald’s is taking to protect both consumers and their staff. This might seem like an obvious approach. However, at the same time other companies are portraying their staff as ‘heroes.’ This approach is being criticized for ignoring the fact that the employees are in as much need of protection as the consumers are.

Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.

Sales and marketing guides by Emmanuel Finnih 2022? Emmanuel Finnih is the marketing teacher who designed the first digital marketing curriculum in Texas Southern University. He is a highly experienced and certified digital marketing professional with a passion for teaching. Finnih’s digital marketing course is one of the most popular courses at Texas Southern University. It is an introduction to digital marketing, covering topics such as Search Engine Optimization (SEO), Social Media Marketing, Social Media Marketing, Web Analytics, Web Design, Mobile Marketing. Read even more details on https://entrepreneursbreak.com/emmanuel-finnih-why-i-love-marketing.html/amp.

What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.

Although a new investment can be daunting at first, hiring a dedicated professional to manage your social media marketing and create effective and engaging content will save you time and money, while growing your business exponentially in the long term. If you’re ready to reach global audiences, create lasting relationships with your customers, and develop a loyal fan base, start a conversation with the experts at Agency Partner Interactive today! API offers an array of affordable marketing Digital marketing refers to any marketing strategy that uses an electronic device that may or may not is connected to the internet. Even radio ads and television commercials are digital marketing strategies, though digital marketing has evolved, and new strategies can be much more effective. Digital marketing is important when it comes to being competitive and relevant within your industry. If your business has no web or digital presence, you’re missing out on countless opportunities to reach out to your target audience. Next, let us learn about the different types of digital marketing.services, and we’ll customize your social media marketing strategy to accelerate the growth of your business and deliver actual results.

Emmanuel Finnih on Digital Marketing : Today with the help of a huge array of digital marketing tools and platforms, you can specifically target and prospect users whom you might not have been previously able to reach, using traditional marketing means. Furthermore, your efforts are no longer scatter gun, without measurable results, you can advertise to users who are more likely to be interested in your products and services and with some effort, be able to better encourage them to become your long-term, loyal customers, which ultimately saves you more in terms of marketing costs versus returns. You can leverage social media marketing to target specific audiences, based on many demographical variables, according to who you think are your ideal audience, such as basing messages and channels on their age, gender, location, interests and purchasing habits. You can also advertise on pay-per-click (PPC) marketing channels such as Google Search Ads, to serve advertisements to those who have shown interest in your products or services already, or to users who search for ‘keywords’ related to your business niche.

It is 2022 and search engine optimization is still one of the most powerful aspects in making a business rank high in the search engine results. From optimizing images to making your website mobile-first, there are so many things that you need to do without fail to be SEO-ready. UX design is all about appealing to the emotions of website visitors. In short, it involves making people happy and influencing their behavior positively. The obvious question — how is SEO related to UI/UX though? When a visitor lands on your website because of your SEO efforts, having a good user experience is what will drive them to stay longer on the site, and ultimately take the next step, i.e. conversion.

Instagram Stories take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And we think that might be down to the rise of TikTok in 2019! The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. At IGbeast, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it!

Emmanuel Finnih is one of the most well-known marketing teachers and gurus in the world. His teachings have helped thousands of people learn about marketing and how to be successful in it. Regardless of your level of experience or knowledge, you are sure to learn something valuable from Emmanuel Finnih’s incredible teachings.

Personal reputation methods from reputation-defenders.com 2022? Potential clients may be looking for your solutions after inquiring their friends or family “Who do you go to?” rather than “Which firm do you go to?” for businesses like health facilities, hair salons, and law offices. Establishing a presence on social media for your top staff is a terrific method to manage your company’s online reputation in this scenario. As previously said, attempting to maintain a low profile by ignoring social media platforms makes it simpler for someone to smear your positive reputation with their negative content. As a result, your company’s reputation may be tarnished. Therefore, a robust online reputation management strategy is vital for continued success in any firm where the company’s identification is indirectly or directly associated with its executives. See even more information on Reputation Defenders.

Why Reputation Management Is Important for Your Online Business: We have explained why online reputation management for your brand is critically important. However, let’s get into how exactly an efficient ORM strategy can benefit your business. The lack of online review management can actually cost you your customer base. As 81% of buyers do some online research before making a purchase, the way you appear online is the make-it-or-break-it factor in their final decision. And your online reputation really a business quality check with 88% of consumers reading reviews to determine if your business is reliable enough.

Earned media embraces the coverage that your brand receives from external platforms free of charge. Google My Business would also count as earned media as customers leave reviews for your business without you controlling it. Earned media should be a focus for all businesses; these sources help create a positive outlook and create trust with online visitors. That said, multiple channels fall within Online Reputation Management, and since it may seem overwhelming at first to embrace all these channels, let’s think about them in terms of the PESO model. Here is a pretty extensive post on this topic. Find even more details on https://www.reputation-defenders.com/.

The key to mitigating the impact of unfavorable reviews is to have a plan in place to manage your online reputation before a problem occurs. In addition, your organization may be better equipped to respond quickly and effectively to reduce a financial loss if you plan. It should come as no surprise that 85 percent of potential customers value online reviews even more than personal advice. To put it another way, strangers are trusted just as much as best mates. This implies that the general tone of your online reviews has the potential to make or damage your company. According to surveys, most individuals will not be doing business with a firm after reading just one negative review on any social media profile. However, online consumer evaluations and positive reviews are practically identical in terms of credibility. That is why we have created 10 ways to improve online reputation management.

Reputation marketing improves the brand’s organic and social reach through search results and reviews. Reputation Defenders bury harmful content and build a positive, sustainable, strong online presence.

2023 luxury brands advertising changes after pandemic by Barbara Jarabik: One approach is to focus on the luxury of rarity, or the exclusivity of the product or service. This can be done by ensuring that only a limited number of items are produced, or by creating a waiting list for potential customers. The luxury of experience, on the other hand, is about creating a luxurious experience for customers. This could involve everything from offering VIP access to events to providing concierge services. Another approach is to focus on the quality of the product or service. This may involve using only the highest-quality materials, or offering a bespoke service that is tailored to the individual customer.



You can’t purchase boots like these just anywhere which creates an effect of rarity. This builds tension as a result. Customers know that they have limited options when searching for this kind of product, and have to make a decision sooner than later. Let’s be honest. A big reason why consumers purchase luxury goods is to portray a certain image, look flashy, and appear wealthier than they are. I’m generalizing, of course, but keep with me. It’s not outrageous to think that someone buying a luxurious sedan wants to look professional and feel business-like, right? This is exactly why you can market your luxury product by helping them imagine what it would be like to experience having it.

Google is one of the most influential channels when it comes to helping luxury shoppers find products, learn more about brands, and make their purchase. As we’ve already alluded to, most luxury brands have pretty poor websites. Unsurprisingly, most of those websites also have extremely bad SEO, making it difficult for their websites to rank well in Google for search terms that would otherwise capture potential customers. Take Prada for instance. When I search for Prada handbags, not only do I not receive a link to Prada’s handbag page (due to their poor keyword targeting, slow site, and poor on-site structure), but the results also look messy and untargeted.

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers. Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality. The sheer opulence that becomes a piece of one’s life when he or she buys free-range leave-in conditioner infused with dolphin tears, or an ornate bottle of some top-shelf botanical cordial. Whether you’re storyboarding a TV spot or building out an ad group in Google Ads (the artist formerly known as AdWords), your target audience needs to feel as though your product or service is a physical manifestation of luxury.



According to a report by McKinsey digital now influences at least 45% of all luxury sales. It’s understandable why luxury brands have been hesitant to move online. Yet, with print and display advertising returns decreasing, and luxury shoppers spending more time online and on mobile devices, luxury brands need to not only adapt to survive in the digital universe, but to thrive also. While the strategies outlined below will provide useful inspiration, it’s worth pointing out that the best strategies will always come from clarifying your goal, breaking it down and brainstorming brand-specific solutions with your team. For this we’d recommend using a tool like TrueNorth or one of the marketing planning tools mentioned here. Find more info on Barbara Jarabik.

Digital signage mirrors are another way for luxury brands to advertise efficiently : The global digital signage mirrors market was valued at USD 780 million in 2021. The world market is expected to grow at a CAGR of 12.21% to reach USD 910 million by 2023. Digital signage mirrors can greatly improve individual efficiency by choosing outfits as per weather updates while also offering bus and train schedules (including traffic updates). Digital signage mirrors in smart homes, planes, commercial spaces, hotels, etc. are designed to be connected to users as well as with different devices around. Energy efficiency is one of the major advantages that will drive the adoption of digital signage mirrors.