Category: Marketing

Trudy Darwin PR or the rise of a tech PR agency in St Louis? Is your tech company or startup struggling to break into a new market? Do you need a way to showcase your brand and create the initial growth needed to stake your claim in a market that is flooded with other, already established, tech firms? This is a very common scenario for many new tech companies and, whether your business relates to the growing fintech industry, blockchain or web dev tech, it can be challenging to get the start you need to establish your brand.

Best tech PR trends for 2020 – 2021 ? Storytelling gives journalists and publications something they are in desperate need of, higher quality content. Through engaging content such as guest posts, infographics, white papers and e-books, your ready to publish content can be used to build relationships with journalists to attract more media coverage for your tech company or startup.

TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. See additional information on Best Tech PR Agency San Francisco.

By working closely with a PR agency that follows these principles, and which offers a journalistic approach to promoting them, CEOs will find that they will raise their profile with a portfolio of published articles. Editors are always glad to hear from people with something pertinent to say, provoking the creation of new thinking or discussions about ideas, trending issues and innovation. So, the process should ideally begin with a brainstorming session and then with the drafting of some article synopses that reveal what the article will be about, while also offering a range of potential sources that could be included in the article to support the thought-leadership arguments of a client.

Trudy Darwin has been delivering successful business and technology PR campaigns for over 20 years in a variety of markets and industries. Based in London, England and the USA, she offers a unique aptitude for complex technologies, digital business theories and consumer trends. Her team of international journalists are writing for top publications and her team of digital media experts support campaign objectives. Together with certifications in SPIN® Selling and Certified Sales Specialist (MCSS) her team has the expertise to convert customers in a digital age. See additional details on Trudy Darwin PR.

techUK recently published an industry report, Digital Ethics in 2019: Making digital ethics relevant to the lives people lead, that highlights the key steps necessary to move forward digital ethics. In it, the report concludes industry must: convert ethical principles into tangible actions that make digital ethics relevant and beneficial to the real lives people lead, demonstrate how taking an ethical approach is having an impact on the way they operate, and actively reference the key ethical principles and values that are driving change to the way companies are operating in the media.

Marketing and social media advices to grow your company? So for this tip, you want to be really intentional about the colors you’re selecting to represent the different elements on your website, whether that be the background navigation menu or even the fonts used to read. Remember that complementary colors help create a balanced and visually appealing website. And there are even online tools that are worthwhile checking out, which help in selecting a range of colors that fit into specific, visually appealing color palettes. Additionally, make sure you use contrasting colors for your text and for the background. So that’s really easy for your audience to read the information that you’re presenting to them. And vibrant colors whilst okay in some areas should be used sparingly, perhaps only for buttons and call to actions. Finally, don’t be afraid of negative whitespace. It will give your website a modern and uncluttered look, which is definitely something worth considering when designing a website.

SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.

NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.

Service like Google Assistant and Amazon Echo are making our lives easier. Today, you can search for things on the web with the help of voice assistants. It wouldn’t be wrong to say that the future is in voice-based searches. A report by Gartner reveals that by 2021, businesses that are redesigning their websites to provide voice and visual support are expected to increase digital commerce revenue by 30%. Read more details on Levelling up your business.

HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.

Inbound link authority is the single biggest ranking factor (>60% of Google’s algorithm!) because it provides basic understanding to a search engine on how to value a website. Having a backlink on a very credible site can be a huge boost compared to several hundred coming from less authoritative sites. Read additional information at here.

The rise of a digital influencer : Abelardo Chahwan? As social media evolves, content creators need to adapt to keep new audiences engaged as they scroll through their feeds. The art of innovation has been the key to success for the dynamic duo of social media influencers Abelardo Chahwan (@abelardo) and Isra de Corcho (@isra) who premiered their podcast on YouTube aptly titled: 99%.

How to grow on TikTok? See what the other content creators are doing to find out what this trend is on the market. Build on viral videos from other content creators and make the same video but different, that is, add your creativity to that video in which you are inspiring Abelardo and Isra, as their followers know them, have had exponential growth on various social media platforms, and they share their best tips for making viral videos on TikTok!

In the first podcast episode, the no holds barred influencers unleash their ideas and experiences with the “OnlyFans” platform used by many to market racy content that pushes the envelope. Between punch lines and comments that promise to make you crack a smile, Abe and Isra flaunt their comedic timing while a suggestive inflatable doll watches on from the background. This episode is just the tip of the iceberg for the ever entertaining podcast that promises to premiere new episodes every Monday and Friday at 12 noon.

Abelardo Chahwan and Isra, as their followers know them, have experienced exponential growth on various social media platforms, have reinvented themselves over time and have consolidated an international audience that enjoys quality content made for their entertainment, loaded with the charisma that identifies them.

ABELARDO CHAHWAN: Born in Valencia, Venezuela; Abelardo Chahwan is an influencer, comedian and actor who, since 2013, has focused on creating content on social networks based on a light comedy for the Hispanic market, reflecting everyday situations in the Latino community that make each joke reflect on personal situations experienced by the audience.

ISRAEL DE CORCHO: Born in Caracas, Venezuela and raised in Miami; Israel de Corcho is not only a social media sensation, his love for music has led him to be an artist in the urban Pop genre with collaborations with influential artists at the top of their game, which has allowed him to consecrate a loyal following.

On Instagram alone, Abelardo has amassed more than 900,000 followers who, apart from interacting daily with his posts, have encouraged him to create new brands and start new business ventures, as well as leading various altruistic projects, boosting his sense of social responsibility. For his part, Isra brings together almost 700,000 fans who delight in his urban pop music collaborations with influential personalities from the genre. Discover extra info at Abelardo Chahwan.

Premium free sound alerts for Twitch by Overgame.io? If you try something in your stream but fail, try something else until it works. That’s what you do with careers. Pokimane is the leading female streamer on Twitch, but that didn’t happen overnight. Persistence and experimentation while staying true to yourself will help you more than trying to be a viral sensation. Kickstarting your stream could take adaptation to try new things and persistence to keep going when your gameplan eventually doesn’t work out. Get creative and stay true to yourself, but make full use of the tools that the internet provides. If you have 0-3 viewers per stream, you have little to lose, so why not try something that could make a big difference.

Other paid options? The founder of Alert Sounds is a fellow streamer who was looking for some cool Alert sounds for his Twitch channel. He was shocked to find that there weren’t any sites dedicated to selling sound effects that were designed to go with stream alerts at that time. So he created this site. The site is a sister site to Streamplay Graphics. Twitch Alert Sounds says it includes a mix of free alert sounds, premium alert sounds, and custom alert sounds. However, when you go to the Free Alert Sounds page, it says that there are not currently any products available. This means that you can select specific sounds, or you can choose to collect them together in Sound Alert Packs. Many of the sounds/packs follow themes. For example you can buy the Jungle Sound pack for $4.99. This adds a little Jungle style percussion to your stream’s alert sounds. That pack includes alert sounds for Cheer, Donation, Follower, Host, Raid, and Subscriber.

Final Hearts : This set is lighter, with a young advertur voice, like Sora for kingdom hearts, hence the name, and a touch of Naruto in there. You can download alerts for free from the Sora Soundboard. Cpt. Steambeard (Pirate): This is an awesome character for your Twitch stream, especially if you are a Sea of Theives fan, the sound alerts fit in perfectly, got some cool quote in there too. Download your pirate Twitch sound alerts FREE from the Pirate Soundboard! Read even more information at Free sound alerts for Twitch.

Twitch stream and game of the month ? Viss takes a really aggressive stance in Battlegrounds, and watching him offers a lot of good opportunities to learn how strong players handle the game. Viss takes the fight to his enemies almost all the time, relying on skills to win fights rather than camping or taking battles slow. He’s also pretty good at predicting where people are going to be and what they’re going to do, providing ample opportunity for getting good at some of the tougher-to-learn aspects of PUBG. Luminosity Gaming H1Z1: King of the Kill player Ninja is one of the funniest PUBG streamers on Twitch, adding stream-of-consciousness ridiculousness to squad games. Though he may be better known for playing pro-level Halo, he’s made the jump to the “Battle Royale” esports circuit, and seems poised to become a major contender in Battlegrounds. Mostly, though, it’s Ninja’s banter that makes his channel so much fun to watch.

Free to download, sounds are made for Twitch, so all the regular Twitch alerts are captured, New donation/sub/follow etc and with extras for fun. No need to contact to use them! They are FREE TO USE!! All the alerts are all game references; the character accents, the artwork and the names. We called them sound cartridges, because we made them like gameboy cartridges. We have made huge packs that people can buy to support us, but these are totally FREE. See even more info on https://www.behance.net/gallery/97727547/Twitch-Sound-Alerts-FREE.