Category: Architecture

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Raytracing: In raytracing technique, every pixel in the scene, one or more rays of light are traced from camera to the nearest 3D object. The light ray is passed through a set number of “bounces,” which can involve reflection or refraction depending on materials in a 3D scene. Each pixel color is computed algorithmically based on the light ray’s interaction with objects in its traced path. Raytracing is able of greater photorealism than scanline but exponentially slower.

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What increases rendering time? Depending on the rendering software, the number of light sources can sometimes significantly affect rendering times – thus, exterior scenes can render quite quickly. Another factor is the detail of the scene. The industry term for this is poly-count, which refers to the number of polygons used to model the scene. For more information, you can check out Wikipedia’s 3D modelling page here. A common element that significantly increases detail, and therefore rendering time, is foreground vegetation, background vegetation should be optimized with a technique of using billboards or sprites click here to learn more. Additionally, curved surfaces tend to require much more detail.

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With 3D rendering technology available globally, the cost associated with 3D rendering can fluctuate drastically. Many architectural rendering firms in less developed countries can produce cheap options to create 3D images by taking advantage of more relaxed regulations and cheap labor. Often working with 3D firms overseas can pose some problems regarding language barriers, time zone issues, stylistic difference and in general, the final quality tends to be lower. That’s not to say there aren’t amazing 3D artists all over the world; however, many of these firms offering bottom of the barrel pricing focus on high quantity as opposed to high quality.

Radiosity is calculated independent of the camera and is surface oriented rather than pixel by pixel. The main function of radiosity is to simulate surface color by accounting for indirect illumination more explicitly. Radiosity is characterized by color bleeding and soft graduated shadows where light from brightly colored objects “bleeds” onto nearby surfaces. In practice, radiosity and raytracing are often used in combination with one another, using the advantages of each system to achieve extraordinary levels of photorealism.

3D rendering allows for more control than traditional photo shoots — something that’s especially beneficial when the budget doesn’t have a lot of wiggle room. 3D rendering also takes significantly less time than photo shoots and reshoots. Many B2B product lines have several size, color and texture variations. Capturing the different angles and views to properly showcase the components can be tricky, leading to extra time during and after the shoot, which multiplies the budget. With 3D rendering, you have complete control of how every image looks and how products are presented.

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