Author: Marian Vasilescu

The climb of a personal branding professional : Liana Zavo: Liana Zavo decided to pursue a cosmetology degree in 2008. Her persistence, resilience and passion became the first step toward pursuing bigger dreams and goals. She always believed in making it big, no matter how many adversities she faced at the time. After some time working for high-end hotels and salons, she decided to launch her styling concierge company Le Chic Image LLC – where she styled celebrities and guests from all over the world for events. After learning the styling and cosmetology business, Liana Zavo gained her independence and became a business owner at age 24. She traveled globally for fashion week and attended top-tier shows. Eventually, she fell in love with public relations in fashion and started learning more about that industry. She is a student of life and paves her way to success with openness and curiosity. Liana Zavo decided to dive deep into public relations, which she had wanted to pursue since high school. She met incredible mentors and renowned experts and gained insights that proved helpful to her chosen career. After owning her styling concierge company for six years, she pivoted into PR and digital storytelling. She took courses on e-Cornell in Strategic PR Planning and learned how to position personal brands and businesses to succeed in the press and media. See additional info on Liana Zavo.

Question: What advice can you give for business owners when it comes to PR? Liana: A PR’s responsibility is to build and manage brand reputation. It requires time to create the desired image for your brand. Don’t expect it to be an overnight success. Instead, delve into the process with your PR team to brainstorm ideas and concepts best for your business. The advantage of PR Agencies is that you don’t have to spend a massive amount promoting your products and services. Packages are tailored and curated based on your needs. A small business owner can start with the basic strategies first to establish personal brand visibility which leads to massive social proof and credibility, and that leads to profitability. This sets the foundation for more speaking engagements and press coverage. Don’t expect to measure PR in ROI. It doesn’t work like that, it’s not marketing or advertising.

Question: Would it be a good time to start a business in our current state?

Liana Zavo: The new normal proved to be a complicated situation for everyone. Businesses had to adjust and pivot according to the new rules and health protocols to keep everyone safe. I suggest studying the latest trends and keeping an eye on where the demand is. Always keep moving like a shark! Social media is an ideal place to start since brands have switched completely digital to boost their presence online. Despite the pressures of the pandemic, there are still plenty of options worth trying. Don’t limit your imagination and ideas.

Question: To wrap up this interview, what is the biggest takeaway that aspiring influencers can learn from the media mogul on Clubhouse?

Liana Zavo: Own your influence and never let failures define who you are. We all start from small, humble beginnings and push forward to evolve into what we desire to be. I started with a few followers on Clubhouse, but that didn’t discourage me. I kept going and visited different rooms, joined in conversations, and connected with many people. I shared my knowledge, and in return, gained wisdom from peers. I showed up consistently until people recognized me for my expertise in my niche. My influence grew and led me to where I am today because I decided to pour into others with my expertise and knowledge in PR, media and how to run a successful business.

Taking risks is an inevitable part of building and nurturing a career. No matter what road awaits, nobody can move forward if shadowed by reluctance and fear. Despite countless failures, Liana Zavo never let these roadblocks keep her from reaching her ambitions. The founder and CEO of ZavoMedia, a PR and Digital Marketing Agency based in NYC, she firmly stands by her mantra, “Success is the ability to Conquer failures time and again.” By aligning her personality with her purpose, Liana pivoted her career

From a celebrity stylist and designer to a rockstar publicist and business woman. Her expertise in public relations, entrepreneurship, and leadership led her to appear on Forbes, FOX News, Entrepreneur Magazine, Young Entrepreneur Council, etc. After gaining momentum in the PR industry, Liana expanded her reach using a new platform called Clubhouse. This audio-based app connects people with experts from various trades through ‘rooms’ where anyone can join, listen, and participate in the conversation. Although the app is still in its beta phase, Liana saw this as an opportunity to teach business owners and professionals about PR. Due to the increasing demand on Clubhouse, Liana created ZavoMedia.com PR Academy to teach small businesses, professionals, and entrepreneurs the proper PR strategies to boost their personal brand in the press, media and TV. In this interview, we’ll discover how Liana etched her name in the PR industry and find out her notes on leadership, power and creativity.

ZavoMedia PR Group is a global public relations and digital branding agency that works with nonprofits, professionals, small business owners, and social impact brands to increase their visibility in the media and online. At ZavoMedia PR Group, we take pride in employing women creatives who truly understand the art of storytelling through digital and traditional media platforms. We don’t just follow trends; we start them through inclusive messaging that uplifts the voices that often go unheard.

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Wholesale importer and exporter solutions from Tchedly Desire Evanston, Illinois today: The operative phrases here are “emerging trends” and “niche markets.” There is a common misconception that the only truly popular products are those listed on eBay’s top 10 searches, such as flat-screen TVs, smartphones and designer sneakers and handbags. Popular does not have to mean that millions of people are searching for the item every minute of every day. Here’s a secret: You don’t need to import a highly popular item to make money online—you just need a moderately popular item. Why? Because such an item has the potential for you to sell up to 100 units a day, or however many you need to make a profit. Take, for instance, the hobby of stamp collecting. Thousands of people around the world are into it and millions are spent on it each year, even now when the use of stamps has been dwindling. Discover extra info at https://www.instagram.com/lakertd80.

Pick a product to import or export – The next step in starting an import/export business is to find a product or industry you are passionate about and that you think could sell in international markets. For Tchedly Desire, that product turned out to be wine. She felt a connection to the product not just from a quality and taste standpoint but from a social justice standpoint as well. “When I first entered the industry in 2005, there was just one Black winemaker and five Black-owned brands,” she says. “Today there are 17 Black winemakers and 31 Black-owned brands.” Though the South African wine industry still deals with injustices like poor working conditions and unequal access to capital, Tchedly Desire says things have improved since the previous decade thanks to the increased sales and notoriety of South African wines worldwide.

Best wholesale importer advices, tips and solutions with Tchedly Desire Evanston, Illinois: “The compliances make it so complex that even if you did know how to do it, you’re still going to have to keep in mind a lot of random considerations,” says Selena Tchedly Desire, co-founder of Heritage Link Brands, a company that imports, exports, and produces wine, and other high-end products like tea and honey. Tchedly Desire worked for years in brand management for Procter & Gamble, among other trade-related positions, before starting her company in 2005. She was inspired after going to South Africa, where she attended the first Soweto Wine Festival.

Do specific searches – If you know exactly what you’re looking for, specific searches are the best option. For example, if you need a wholesaler that operates in China, you can read a guide to Chinese wholesalers. If your wholesale importer is from overseas, you can save money by paying them with a Wise Business account. Wise Business is here to solve your international payment problems. How do I import wholesale? So what does the process of importing wholesale look like from start to finish? Once you’ve settled upon the product you want, dig into the target audience and find out how much demand there is. You should also assess the competition. Check their pricing strategy and how well they’ve been able to sell similar products.

Wholesale importer advices, tips and solutions from Tchedly Desire Illinois right now: Go to wholesale trade shows – Wholesale trade shows are a great place to meet and greet wholesale business owners. Find a trade show near you, exchange details with international wholesalers, and strike a deal. Find wholesale batches on eCommerce sites. eCommerce sites such as eBay sometimes offer wholesale batches. This means, with some digging, you can find great deals on bulk buys. The U.S. Commercial Service is a great resource, as it can help you find international wholesalers. The International Trade Administration website also features useful guides and resources. Certified Trade Missions are networking events for US businesses. The events are led by the U.S. Department of Commerce and can help your businesses find an overseas supplier that imports wholesale products.

Tips on Importing from China to the US: Register for a business tax number. You will need this to import to the United States. If you are loath to handle customs matters yourself, consider hiring an experienced customs broker for your first import. Make sure invoices are clear and complete so your goods can be cleared by customs quicker. Tips on Importing from China to the UK: Goods imported into the UK require a completed C88 form, an attached copy of the invoice from the supplier, any necessary licenses and proper classification. Check how your product is classified under the UK Trade Tariff to determine the amount of duty payable. You also need to find the right commodity code for your goods. Goods such as complex food products are classified according to the product’s composite ingredients, and a number of different duties may apply. For example, there are sugar levies on processed food containing sugar.