Top startup PR agency with Trudy Darwin PR? Choose The Right Platform- this is an area where many tech firms have difficulties. You want to be on every social media platform because you think you have to be. The truth is, you only want to be on the platforms that your target audience is on. That way, you can be assured that you are reaching the people who are interested in your brand and not wasting your marketing efforts.
Best tech PR trends for 2020 – 2021 ? Storytelling gives journalists and publications something they are in desperate need of, higher quality content. Through engaging content such as guest posts, infographics, white papers and e-books, your ready to publish content can be used to build relationships with journalists to attract more media coverage for your tech company or startup.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. See extra info on Integrated Agency.
CEOs and their companies want to get certain messages across, but the best way to do that is by demonstrating knowledge and expertise. Any consideration to the greatness of a product must be a secondary concern from the perspective of wanting to list all of its features and benefits. The problem is that clients tend to want to focus on pushing their products, and so they have to be reined in to realise that a journalistic approach is a must to increase their media coverage. With this comes a discussion about the tone of the articles, which may inject some positivity by suggesting technology-based solutions to the challenges that, for example, companies face every day. Beyond this, a matter of fact tone is essential as thought-leadership articles aren’t meant to be sales copy.
Our proven Public Relations and Journalistic strategies have supported Fortune 500 companies and have launched over 40 startups into international markets. Business and technology editorial coverage in influential publications is the fuel to your digial media campaign. With the media’s validation, you can promote and influence return across industries, sectors and markets. Find additional information on Trudy Darwin Communications.
Consumers, investors, business decision makers and journalists want to know what company leaders think about their industry and where they think it is going. What’s driving the next big topic? Leaders also need to clearly define their vision for the future of their companies if they want to have any impact with business decision makers. According to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study “How Thought Leadership Drives Demand Generation” (surveyed across industries in Germany, France and the United Kingdom) 50% of decision makers are more willing to pay a premium to work with an organisation that has articulated a clear vision versus one that does not publish thought leadership.