High quality attorney firm marketing with MarketingLawyers? Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.
When someone comes in and only sees the first 10 seconds of your video, they send a signal to YouTube. YouTube interprets how the audience interacts with your video. A powerful indicator is the average viewing time. As you can see, for me it is 30%. Let’s illustrate with a practical example: Suppose you have a clip displayed 100,000 times. The average display duration is 10 seconds. The second video only exceeded 10,000 views. Here, the average display duration is 50 seconds. The second clip will have priority. It is preferable to make quality video content.
We make sure that every website has a user-friendly content management system which we provide full in house training on, allowing your team, should you need, to add or update any information on your site. We can assist wherever you are based and we have clients across the UK, Europe, America, Asia and the Far East. Increasing traffic to your website: As a one-stop shop, Marketing Lawyers can continue to offer technical support after your website has launched, to ensure that potential clients find you when they need your services the most. If you’re not online in the correct way your invisible to potential new work! Find even more information on here.
HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.
Some guest blogging eLearning industry sites also share posts on their social media pages. Thereby maximizing your social media exposure. Readers who may not regularly check the website are more likely to see your content on platforms like Facebook, Twitter, etc. You can also engage with readers in the comments section to answer questions and gather feedback. As well as track engagement to see which posts outperform others. Such as those that earn the most likes or generate the most discussion.
So for this tip, you want to be really intentional about the colors you’re selecting to represent the different elements on your website, whether that be the background navigation menu or even the fonts used to read. Remember that complementary colors help create a balanced and visually appealing website. And there are even online tools that are worthwhile checking out, which help in selecting a range of colors that fit into specific, visually appealing color palettes. Additionally, make sure you use contrasting colors for your text and for the background. So that’s really easy for your audience to read the information that you’re presenting to them. And vibrant colors whilst okay in some areas should be used sparingly, perhaps only for buttons and call to actions. Finally, don’t be afraid of negative whitespace. It will give your website a modern and uncluttered look, which is definitely something worth considering when designing a website.
John is a Senior Consultant to the legal industry and brings with him 30 years of experience in a wide range of roles. A large part of his consultancy is in advising and helping support lawyers looking to set up or develop law firms. His knowledge and expertise in business, law and regulation are invaluable to save people both time and money. Jasleen has over 10 years’ experience in public relations, specialising in corporate brand positioning and public sector. She has converted journalist leads into coverage across media outlets both nationally and regionally, regularly pitching legal experts into daily news. Her confident and proactive media relations skills range from print and online to radio. Read more info on https://marketinglawyers.co.uk/.