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Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.

As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low. Discover additional information at Helping you grow your business.

Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank.

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Dan Feerst or the climb of a human resources professional? According to Daniel Freest, there are tons of good publications out there that serve as good avenues for you to get your work noticed and he is a publisher at Workexcel.com. WorkExcel.com is for Small business owners or their office/business managers. WorkExcel.com’s products and services provide you with the ability to help more employees, clients, or patients. In many cases, our products allow you to more easily reach family members and significant others as well.

Dan Feerst owns WorkExcel.com and is President of DFA Publishing & Consulting, LLC and located near Charleston, South Carolina. Dan Feerst speaks nationally and regionally, and has published extensively about employee assistance. He was credited with designing the intervention model recommended for insertion in the U.S. Small Business Administration’s Drug-Free Workplace Kit for Small Businesses by the Corporation Against Drug Abuse, a grantee of the Robert Wood Johnson Foundation. Dan Feerst also consults on the subject of small business alcoholism/drug addiction intervention and trains families in the practical approach to non-professionally facilitated, family interventions.

We offer publications, training products, free informational tools, ideas, and tips to support employers, and those who serve employers with the mission of helping employees remain healthy, happy, and productive. Our goal is to help employers reduce behavioral risk exposure and the loss of productivity that flow from employee behaviors influenced by behavioral health conditions, stress, addictive disease and substance abuse, conflict at work, personal troubles, inappropriate and risky behavior, and reactions to events like violence, trauma, and loss.

Daniel Feerst discusses the problems with improper management handling of employees with performance problems who drug and alcohol issues are evident in the workplace. A “forced-choice” agreement describes management’s attempt to force an employee into addiction treatment while threatening the employee with termination if he or she does not comply. Forced choice agreements are dicey maneuvers for employers because they, in effect are placing the employer in the position of a diagnostician – a doctor. The employer is saying, “you are alcoholic – you need to be in treatment. If you don’t go. You’re fired.” Meanwhile the employee is saying, “no I am not an alcoholic, I am just depressed.”

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Medication helped more in some areas than others. Parents in our survey said medication helped equally—and most of all—with academic performance (very helpful for 35 percent) and behavior at school (very helpful for 35 percent). It also helped well with behavior at home (very helpful for 26 percent), and fairly well with social relationships (very helpful for 19 percent) and self-esteem (very helpful for 18 percent). Furthermore, the degree of helpfulness with academic performance, behavior at school, and behavior at home most likely accounted for how helpful the parents rated medication as a specific strategy. Medication seems to lessen some ADHD symptoms, but behavioral strategies can help manage the condition for the long-term. Children taking either stimulants or nonstimulants who started off with serious symptoms showed the most change, with a greater likelihood of improvement. (Kids whose symptoms started off mild also improved, but the difference wasn’t as great.) Amphetamines and methylphenidates were equally associated with symptom changes in all areas (See more about ADHD symptoms.)

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