The climb of a real estate development expert : Leonard Ross NZ? Leonard Ross is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.
Developers typically favour private equity funding over bank loans for a number of reasons. Private companies are more flexible and the amount of paperwork required for a loan is much less. While private lenders charge a higher rate of interest than banks, the conditions to be met to secure the loan are fewer. Since it is easier to obtain funds, many developers prefer this option since it ensures that the project can keep progressing. Borrowing money to fund your business comes with its own set of challenges, especially if you’re new to the world of property development. Here are a few ways of overcoming these and getting the financial aid you need.
Leonard Ross financial and real estate operations advices: Come Up With A Marketing Strategy! Underestimating the importance of marketing your development is a mistake. The right strategy can make all the difference between a property that is sold in a matter of days and one that you can’t get off your hands. Marketing is important whether you’re a small local developer or a high profile national player. There are many ways to introduce your brand to potential buyers. Some tried and tested methods to promote your development is through informative websites, high-quality brochures and compelling advertisements.Many developers are also finding success through newer marketing avenues like social media platforms and virtual home tours. This involves working with photographers, copywriters, videographers and graphic designers. If you’re wondering where to start, it’s a good idea to hire a marketing consultant who can come up with a strategy that is tailored for your business. Leonard Ross is an established property developer in Auckland, New Zealand.
The process of marketing your real estate project can be challenging. You often have to deal with trying to sell the property based on plans and CGI mockups. This presents a completely unique set of circumstances since the product you’re marketing is intangible, but very valuable. The Internet has changed the way developers market their projects. Successful development marketers know how to harness the various digital media and platforms available to reach a wide audience. Strong relationships can be built online using tools like email marketing and social media. Thanks to advancements in technology, face-to-face meetings with potential clients living thousands of miles away are conducted online. While there are a number of new marketing avenues available, the most crucial aspect of property marketing is building trust. This is why it is so important to create a powerful marketing strategy that is thoughtful and relevant to your audience. Let’s take a look at some proven ways to market your property and build your brand.