Here are a few advices if you want to grow your online business. Leads are like snowflakes-no two are identical. And this applies to how they obtain their information as well. Some like social media, while others prefer reading emails or watching videos. Make sure you cover the entire spectrum by presenting content in a variety of formats. Don’t confuse your audience by offering them the option to click on two or three different CTAs on the same page or email. Instead, direct them to one clear CTA that closely aligns with the content presented alongside it.
Share content – publishing content to direct traffic to your website is the most effective way to generate leads through social media. Post links, share blog posts and offer discounts to get people clicking onto your site. Build a loyal following – get to know your audience online, and share information to demonstrate your expertise. Get involved in LinkedIn groups relevant to your business. Once you have a relationship, a connection is more likely to trust you as a supplier. o generate leads from your website you need traffic. There are a huge number of techniques you can use to get people to click on a website, but a few basics can make a big difference.
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If you are offering a free guide download and have any type of gated lead form, make sure you ask yourself one question: Is what I’m providing to a prospective customer enough value in exchange for the information I’m asking them to give me? If you aren’t sure, take a look at your content again and see where you can improve or get rid of some of the required lead form information. If you’re more than sure you’re delivering on value – great! See if there is some more data you think is fair for someone to exchange if that’s the case.
Who doesn’t love free stuff? Giving away free content may seem counterintuitive, but this strategy creates a sense of trust between your audience and your brand. It can be a downloadable infographic, pdf, or any type of promotional offer. For example, Hubspot gave away 15 free infographic templates to visitors. This saves people a ton of time so they don’t have to create the infographics from scratch. All they have to do is download the template and adjust the contents as needed.