SEO website audit report

SEO rules and white hat methods change every year so here are some SEO tips for best results in 2019. Does your audience prefer text? Images? Video? Audio. Knowing this will all be more important than ever in 2019, according to our experts. “You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,” said Mindy Weinstein CEO of Market Mindshift. Motoko Hunt, president of AJPR, agreed, adding that the interests, tastes, and preferences of your audience can change more quickly than you think.

There’s a marketing theory called the “Blue Ocean Strategy” which argues that companies achieve greater success by seeking out uncontested market space rather than fighting head-to-head with competitors. (Competing in clear blue waters rather than shark-filled, bloody waters. You get the idea.) This is an important tenet of SEO. The more crowded the field, the harder it is to get noticed. If you want to rank higher in the SERPs, it’s to your benefit to look beyond what your competitors are doing and seek out new topics that haven’t been explored. Sites like Google Trends or BuzzSumo are your friend, here. To illustrate this idea, below we compare the interest in the terms “content marketing 2018” and “content marketing 2019”. Obviously, everyone’s talking about 2018 content marketing IN 2018—but there aren’t many indexed pages covering the 2019 strategies midway through the year. As 2019 approaches and the gap shrinks, more people start talking about it.

WordPress SEO tip : Perhaps a bug bit me because every time I’m on a great website, I always resize my browser to check if the site is responsive. The same bug must have bit someone at Google as well, because if you haven’t noticed, they’ve already introduced mobile friendly labels in search results. What does that mean? If your website is not mobile friendly, you will enjoy worse rankings than mobile friendly websites. Your readers will also know your site is not mobile friendly long before they get to your homepage, which reduces your click-though rate. Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices. If RWD won’t work for your business model, which is unlikely, you can go for a hybrid mobile solution. Just make sure mobile visitors get to your mobile site, and there are no content (or URL) conflicts that will end up messing your WordPress SEO. This Google SEO Guidebook has an entire section explaining how to go about it.

Technically flawless websites: Users are becoming more and more demanding and should be able to rely on your pages being usable in 2019 as well. Don’t use Adobe Flash anymore, for example. Mobile optimization: In most areas, more than half of all search queries are now done on smartphones or tablets. This makes it all the more important to meet this user need. Mobile Optimization is the standard for creating new websites today. With Accelerated Mobilie Pages (AMP) and Progressive Web Apps, Google shows you how to make your mobile page even faster. AMPs are already an integral part of Google SERPs. It is expected that the “AMP” theme will gain even more momentum in 2019, but not all website should use it, due to its limitations. AMPs are often devoid of images and structure and consist of pure text, which is why these pages load so quickly. We have applied AMP before and removed it later, but news websites absolutely need it today, because it gets news articles into Google’s news carousel at the top in mobile devices.

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